Experienced across complexity and scale, I bring structure to evolving ideas. I work at moments of growth or transition — defining direction early so what follows can move with confidence.
Experienced across complexity and scale, I bring structure to evolving ideas. I work at moments of growth or transition — defining direction early so what follows can move with confidence.
Services
01
Clarity
Brand Direction & Strategy
Clarifying what your brand stands for, how it positions itself and how decisions should be made as you grow. This includes brand strategy, positioning, naming and narrative development — aligning leadership thinking before identity design begins.
01
Clarity
Brand Direction & Strategy
Clarifying what your brand stands for, how it positions itself and how decisions should be made as you grow. This includes brand strategy, positioning, naming and narrative development — aligning leadership thinking before identity design begins.
02
Shape
Identity & Systems
Translating direction into visual identity systems that reflect clear thinking and support confident expression across digital and print. From brand refresh to full rebrand, we design systems that are structured, scalable and usable.
02
Shape
Identity & Systems
Translating direction into visual identity systems that reflect clear thinking and support confident expression across digital and print. From brand refresh to full rebrand, we design systems that are structured, scalable and usable.
03
Build
Applications & Environments
Designing websites, editorial platforms and digital systems that bring structure to how your brand behaves in the world. This includes website strategy, UX design, publication design and sustainability reporting.
03
Build
Applications & Environments
Designing websites, editorial platforms and digital systems that bring structure to how your brand behaves in the world. This includes website strategy, UX design, publication design and sustainability reporting.
04
Grow
Ongoing Creative Direction
Providing creative direction and brand consultancy as organisations evolve — ensuring identity systems remain aligned and coherent as complexity increases.
04
Grow
Ongoing Creative Direction
Providing creative direction and brand consultancy as organisations evolve — ensuring identity systems remain aligned and coherent as complexity increases.
Ways of Working
01
Defined Projects
A clearly scoped engagement focused on direction, identity or systems. We begin by defining what matters most, then shape the work with care and intent.
01
Defined Projects
A clearly scoped engagement focused on direction, identity or systems. We begin by defining what matters most, then shape the work with care and intent.
02
Ongoing Partnership
Longer-term collaboration for teams navigating growth or transition. I work alongside leadership or creative teams to maintain clarity as things evolve.
02
Ongoing Partnership
Longer-term collaboration for teams navigating growth or transition. I work alongside leadership or creative teams to maintain clarity as things evolve.
Scope of Work
Brand strategy
Brand identity design
Rebrand & brand refresh
Naming & positioning
Design systems
Website strategy & UX
Web design & development
Editorial & publication design
Sustainability report design
Creative direction & brand consultancy